Sony's New Bravia TVs Feature True RGB Mini LED Technology

Sony has officially announced its latest lineup of Bravia televisions, introducing a new 'True RGB' LED technology to its premium Mini LED models. The flagship Bravia 9 II and the more accessible Bravia 7 II aim to deliver a significant leap in picture quality through independently controlled red, green, and blue LED backlights. This advanced system, dubbed RGB Backlight Master Drive Pro by the company, is designed to produce more vibrant and accurate colors, minimize light bleed, and achieve higher brightness levels compared to conventional Mini LED displays.

The Bravia 9 II, positioned as the ultimate home cinema display, will be available in sizes ranging from 65 inches up to a substantial 115 inches. It boasts the most sophisticated implementation of Sony's True RGB technology, offering the highest degree of backlight control and color precision, particularly in brightly lit environments. A new 'Immersive Black Screen Pro' feature aims to combat glare and reflections, ensuring deep black levels even during daytime viewing. For enhanced audio, the Bravia 9 II incorporates up-firing beam tweeters, contributing to a cinematic soundstage that complements its large screen options. Pricing for the Bravia 9 II starts at $3,600 for the 65-inch model and escalates to $31,000 for the 115-inch version.

Enhanced Features and Wider Availability

Complementing the flagship, the Bravia 7 II offers a broader range of sizes, starting from 50 inches and going up to a 98-inch display. While it represents a more budget-friendly option, it still incorporates the core True RGB LED technology for improved visual performance. Both the Bravia 9 II and Bravia 7 II models integrate Sony's 'Voice Zoom 3' technology, an AI-powered feature designed to isolate and amplify dialogue, ensuring clarity even amidst complex sound mixes. The transparent stand on both models is intended to create a minimalist aesthetic, making the screen appear to float and hiding cables for a cleaner setup.

Sony has equipped both new Bravia series with comprehensive support for leading audio and video standards, including Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced. Additionally, dedicated studio calibration modes are available for popular streaming services such as Netflix, Prime Video, and Sony Pictures Core, allowing viewers to experience content as the creators intended. Pre-orders for the new televisions are now open, with the Bravia 7 II starting at $1,600 for the 50-inch model and reaching $9,000 for the 98-inch variant.

While not an OLED panel, where each pixel illuminates independently, Sony's True RGB Mini LED approach represents a significant evolution for LED display technology. By precisely controlling individual red, green, and blue LEDs within the backlight, the company aims to bridge the gap between traditional LED and OLED, offering advantages in brightness and color volume without the inherent risks of burn-in associated with self-emissive displays. This innovation positions Sony to compete strongly in the premium television market for 2026, targeting consumers who prioritize vibrant colors and peak brightness in their viewing experience.