Apple Watch Series 12, Ultra 4 Debut AI Audio Features
Apple's latest smartwatches, the Series 12 and Ultra 4, introduce AI-powered audio features. New additions include Sound Recognition and an updated Shazam for music identification.

Apple has launched its latest smartwatch models, the Apple Watch Series 12 and Ultra 4, incorporating a suite of new features powered by the company's Audio Intelligence technology. These enhancements leverage artificial intelligence to bring advanced audio processing and user assistance directly to the wrist, with some features available at launch in September and others slated for beta testing later in the year.
Among the standout additions is an AI-assisted feature called Sound Recognition. This technology is designed to alert users to important ambient sounds they might otherwise miss. The system can identify sounds such as sirens, alarms, and doorbells, notifying the wearer through a vibration and a pop-up message on the watch display. Apple highlights this feature's potential benefits for individuals who are deaf or hard of hearing, as well as for any user who may be distracted by loud environments or music.
If Sound Recognition is already active on an iPhone, it will automatically transfer to the new Apple Watch. However, new users will need to opt in to enable the functionality. Further details regarding the precise workings of Sound Recognition are expected as watchOS 27 and the Series 12's release draw nearer.
Privacy and Accessibility Under Scrutiny
The introduction of features like Live Rewind, however, has also sparked discussions regarding user privacy. This opt-in feature will allow users to double-click the Digital Crown to capture and transcribe the last 15 seconds of ambient audio. A distinct chime, audible even when the watch is on silent mode, will signal when Live Rewind is active, informing those around the user. This functionality aims to assist users who are hard of hearing or struggle to catch fast-paced speech by providing a text-based record of conversations.
Despite the privacy concerns, Apple emphasizes the accessibility advantages these new AI-driven audio features offer. The company has been gradually integrating its artificial intelligence capabilities across its product lines since the debut of Apple Intelligence in iOS 18. The ongoing expansion into wearables demonstrates a commitment to embedding these technologies into everyday user experiences.
Another familiar yet enhanced feature is Music Recognition, an evolution of Shazam, which Apple acquired in 2018. The new implementation on the Apple Watch Series 12 and Ultra 4 offers a more integrated experience. Instead of relying on a separate widget, the watch will now continuously identify music playing in the vicinity, displaying the song title on the Smart Stack. This feature also requires user opt-in and is expected to be available at launch, unlike Siri Recap and Live Rewind, which have specific beta release timelines.
Siri Recap is positioned as a significant upgrade to Apple's voice assistant. This function aims to create high-level summaries of daily conversations using Apple Intelligence. Users will have the option to save these summaries or have them automatically deleted after seven days. The feature allows for scheduled activation, enabling users to control when Siri collects conversational data, for instance, during specific meetings or at designated locations. While also facing some scrutiny, the utility of Siri Recap is expected to be substantial for users seeking to retain information from their daily interactions.
