Google and Samsung Launch Gemini Smartglasses Starting at $395

Google and Samsung have officially debuted their new line of smartglasses powered by the Gemini AI assistant, with preorders launching alongside hardware designed by Warby Parker and Gentle Monster. The devices, which start at $395, arrive with a heavy emphasis on privacy controls as the tech giants attempt to overcome consumer hesitation regarding camera-equipped eyewear. The frames combine Samsung's computing hardware with Google's software ecosystem, relying on voice commands and integrated cameras rather than in-lens displays.

Warby Parker has introduced three distinct frames named Alden, Reid, and Wren, priced at $395 and higher with options for standard optical and sun lenses in colors like Pine, Saddle, and Jet Black. Meanwhile, Gentle Monster offers six different styles starting at $449, available in markets including the United States and South Korea. All of the frames weigh approximately 41 grams before accounting for lenses and feature a 12 MP wide-angle camera capable of capturing photos and video. Users can interact with the assistant by saying “Hey Gemini” or by tapping a touch-sensitive area on the frame.

Privacy Controls and Restrictions

To address persistent concerns regarding surveillance, Google has implemented strict limitations on how the camera and software can be used. The glasses feature a mandatory recording light that stays illuminated whenever the camera is active, and the device will refuse to operate if the light is blocked or modified. Additionally, the system includes a physical off switch, and users must agree not to record individuals without consent or in sensitive locations, with violations potentially resulting in Google remotely disabling the hardware.

Google also prohibits third-party applications in the Play Store from live streaming video directly from the glasses to social media platforms, and real-time facial recognition is entirely excluded. On the data protection front, the company stated that images and videos captured by the glasses will not be stored in a user's Gemini history, nor will they be utilized for AI model training or ad targeting. Voice interactions, however, remain subject to standard Gemini endpoint handling.

The newly unveiled eyewear is scheduled to ship and arrive on store shelves on December 10. Initial device compatibility is restricted to iPhones from the 13 Pro onward, along with Pixel 7 or newer devices and Samsung Galaxy S or Z series handsets running One UI 9 or later.