Whoop Humans Social Network Launches With Verified Heartbeat Profiles

Fitness wearable company Whoop has introduced a new in-app social network called Whoop Humans, designed to let members share their health and fitness data with friends. Starting Thursday, users of the wearable devices can make their metrics, activities, and achievements visible to other wearers, post Story-like Moments with photos and captions, and add comments and reactions on posts.

According to Whoop, the platform aims to offer an alternative to traditional social media channels. The company stated that its new platform is entirely human, contrasting it with other social media environments that are saturated with artificial intelligence, automated accounts and bots, and manufactured content.

Connecting Through Wearable Metrics

CEO Will Ahmed described the new offering, stating that Humans is the most verifiably human network ever launched and noting that every account represents a real person with a verified heartbeat.

Within the Community tab of the app, users can scroll through Moments from people they follow, functioning similarly to an Instagram Stories feed populated by fitness tracker data. For instance, swiping up on a user's Moments post featuring a run photo can reveal a map with their route, pace, and distance details. The tab also displays cards showing friends' sleep, recovery, and strain scores.

Members retain control over their privacy, choosing which metrics, achievements, and activities to share, including Recovery, Strain, Sleep, HRV, and resting heart rate. Sensitive activities remain unshared by default, and users can keep individual Moments private or activate a Stealth Mode to temporarily hide their health and performance data.