Whoop Launches Social Network Feature to Let Members Share Fitness Data
Fitness band maker Whoop has launched a new social network feature called Whoop Humans, allowing members to share health data with friends and family.
Fitness wearable maker Whoop launched a new social network on Thursday designed to let its members share health and fitness metrics with friends and family. The feature, named Whoop Humans, rolls out within the Whoop app for members across all membership tiers at no extra charge. Users can choose to follow others and share specific details such as sleep, recovery data, workouts, and personal achievements.
According to Will Ahmed, the company's chief executive officer, the system is entirely opt-in. While Whoop previously offered a social function called Teams focused on groups and public leaderboards, the new Humans feature aims to provide a more intimate environment where members retain control over who views their information.
Privacy Controls and Medical Wellness Push
As Whoop expands into medical wellness with features like FDA-cleared ECG and atrial fibrillation detection, the introduction of a sharing network brings privacy considerations to the forefront. Will Ahmed stated that members can select which metrics to share, manage followers, activate a stealth mode to temporarily hide data, and keep sensitive activities or health alerts private. Furthermore, the executive emphasized that the organization does not sell customer data or license information to third parties.
The company reports having approximately 1,200 employees and expects to reach nearly 4 million members by the end of the year. Beyond software updates, Whoop announced plans to expand its physical retail presence by selling devices through Ulta stores starting next March, beginning with about 500 locations.