Meta Launches New iPhone Apps: Forum and BeReal Competitor

Meta has rolled out two new applications for Apple's iPhone platform this May, signaling a renewed effort to diversify its social media offerings beyond its flagship Facebook and Instagram services. The new apps, named Forum and a yet-to-be-officially-named BeReal competitor, aim to cater to different user engagement styles.

Forum is designed as a dedicated space for fostering deeper discussions and receiving authentic answers within communities. Users can sign in using their existing Facebook accounts, with their groups, profiles, and activity seamlessly carrying over. While posts made on Forum are visible within associated Facebook groups, the app itself provides a distinct environment focused on conversations. The feed is curated around group discussions, prioritizing input from real people over trending topics, and allowing users to easily re-engage with ongoing conversations. A key feature of Forum is its 'Ask' function, which aggregates responses from across various groups to provide prompt advice, opinions, or recommendations from experienced individuals.

Forum also introduces an AI assistant specifically for group administrators. This tool is intended to help manage groups, moderate content, and maintain community health, all while ensuring administrators retain control over their spaces. The app aims to bring people together around shared interests, from niche hobbies and local recommendations to support networks, encouraging users to share their perspectives and connect within their chosen communities.

New App Challenges BeReal's Niche

The second app, still in its early stages and without a definitive public name, appears to be Meta's direct challenge to the popular BeReal application. BeReal gained traction by requiring users to post unfiltered photos at a random daily prompt, fostering a sense of authenticity. Details on Meta's version are scarce, but sources suggest it will leverage Meta's vast user base and existing social graph to gain a foothold in this emerging market segment.

Meta's strategy with these new releases seems to be an exploration of niche social networking features. In an era where users often seek more focused or authentic online interactions, these apps represent an attempt to capture specific user needs that may not be fully met by larger, more established platforms. The company is betting that by offering specialized environments, they can attract users looking for alternatives to the broad-spectrum social media experience.

The introduction of Forum highlights a broader trend in social media towards community-centric engagement. Platforms that facilitate focused discussions and genuine interaction are becoming increasingly valuable as users grapple with information overload and the performative nature of some larger networks. Meta's investment in an AI assistant for group moderators also underscores the growing role of artificial intelligence in managing online communities, aiming to enhance user experience and safety.

For Meta, these launches are also a crucial step in its ongoing efforts to innovate and diversify its revenue streams and user engagement strategies. Facing increased competition and scrutiny, the tech giant is looking for new avenues to connect with users and maintain its relevance in the ever-evolving digital landscape. The success of these new applications will likely depend on their ability to offer a compelling and distinct user experience that differentiates them from both Meta's existing products and the broader social media ecosystem.

The company has not provided specific release dates beyond "this month" for either application but confirmed their availability on the iPhone App Store. Further details are expected as the apps undergo wider testing and public rollout throughout May 2026.