Apple Black Friday 2026 early deals slash prices on Watch and Mac
Early Black Friday 2026 deals have arrived, bringing discounts on Apple Watches, MacBooks, iPhones, and accessories.
Early holiday shopping discounts have officially kicked off ahead of Black Friday, which falls on Friday, November 27, in 2026. Major retailers and carriers are rolling out price cuts on a wide range of popular devices, including the Apple Watch, Mac mini, MacBook Air, and various iPhone models. While these are early promotions, many items have hit all-time low prices or near-record discounts across major online stores and carriers.
Amazon has reduced the price of the Apple Watch Ultra 4 to $699.99 from its standard $799.00 price tag, matching the lowest price seen since its September launch. For shoppers eyeing previous-generation devices, Best Buy and Amazon have slashed $250 off the Apple Watch Ultra 3, dropping standard models to $549.00 and Milanese Loop versions to $649.00. Additionally, the AirTag 2 1-pack has dropped to $23.00 on Amazon.
Mac and iPhone Holiday Savings
Desktop and laptop computers are seeing substantial markdowns as well. The Mac mini lineup features consistent price cuts ranging from $119 to $150 off, with entry-level models starting at $779.00. Meanwhile, the M5 Max Mac Studio with 36GB of RAM and a 512GB SSD is available for $2,299.00, down from $2,499.00. Amazon is also taking $199 off nearly every model of the M5 MacBook Air, bringing the 13-inch 512GB configuration down to $1,099.99.
Cellular carriers have launched extensive promotional offers for the holidays. T-Mobile and AT&T are offering up to $1,200 off the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo when customers trade in an old device in any condition and activate an eligible unlimited plan. AT&T notes that this specific offer requires an eligible trade-in valued at $230 or more, delivered via bill credits over a 36-month period. AT&T also stated that if customers are switching to the carrier, they will pay off current device balances up to $800 per line. Best Buy is matching these carrier promotions for shoppers who prefer to buy through retail channels with member rewards.